MARKATHON 2.0 – India's Biggest Marketing Innovation Challenge

by IcyPluto

Each team will be assigned a real brand and will be responsible for reimagining and executing its marketing strategy for a period of 3 months . Teams will first analyse the brand, identify gaps and growth opportunities, and then build a strategy to improve its brand visibility, engagement, positioning, and overall growth . There are no fixed limitations on what teams can do . They have complete creative freedom to decide what will work best for the brand. This could include: Social media content